Shop Cloverdale Now

By on 17 May, 2011 in Kate and Stephen, Real Estate, Shopping with 1 Comment

Taken 5/5/11, this photo shows plenty of parking is available around the construction. Old Cloverdale is open for local traffic. Photo by Jay Taffet of JTM Aviation.

People talk a lot about “community.”

It’s certainly an easy concept to profess enthusiasm for. Even in an era where selfishness seems to be celebrated in every venue, most people can agree that it’s good to create (and be a part of) a community – whether you define the term as a neighborhood or some other non-geographic affinity group.

For us, community has many meanings – all of them good – but the challenge is finding enjoyable ways to build and sustain communities. We go to neighborhood association meetings, wave to folks on dog walks, follow political and cultural events, and generally try to comport ourselves as good civic folks.

But we were delighted to discover that one of the best ways we could support our community was to do something simple that meshed with existing practices: shopping at local merchants. See, the phrase “put your money where your mouth is” is particularly appropriate when talking about money. And money is what is needed by the businesses in Old Cloverdale that have been walled off behind construction barricades, pylons and orange cones.

We have written before about the construction in the commercial part of Cloverdale, (and so has Sandra) noting particularly how it is a forward-looking improvement of a streetscape that will, when completed, benefit us all. Another thing that benefits us all is having some businesses to patronize. We get the goods and services, they get our money, the community gets a boost to the tax base – it’s a useful system.

But that system loses a vital link if those stores and shops go under because everybody is avoiding them because they happen to be in a construction zone. And word is, those businesses need our support as the (needed but slow) construction process drags on.

And that’s where we, the community, can come in. We benefit from those businesses, even the ones we don’t use. Their presence enriches our community. So of the ones that you do use, keep using them. Don’t be deterred just because there are some obstacles in the road or parking may be a bit tight as construction crews do their thing.

Trust me, it’s annoying to be encouraged to go shopping. And it’s especially annoying to have consumerism framed as some sort of civic duty. But facts are facts. If this ecosystem of an economy is going to work (and we all have a stake in it working), we need to make sure that our business-owning neighbors can make it through a tough patch of construction-related inconvenience.

And once the construction is finished and we’re all enjoying the tree-lined sidewalks that seem like they are imported from some futuristic Utopia, you’ll be glad you pitched in and spent a few bucks to support your local merchants.

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  1. Jay Croft says:

    All those flat roofs! Perfect for solar panels!

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