By on 13 February, 2015 in Sandra Nickel with 0 Comments

Earlier this week the Hat Team was privileged to host dozens of our favorite people at a client appreciation event at the Cloverdale Playhouse. We call our guests “Champions of Midtown” because they love where they live and they have been instrumental in our success.

It was a fun evening but, more importantly, it was a chance for us to thank those who have played such an important role in our little business’ surviving the most challenging 7 to 8 years in recent history.

“Look around,” I said to them before the curtain went up on what proved to be an incredibly thought-provoking story about family dynamics. “You all are the reason we are still here.”

That statement came from my heart. What many do not realize is that repeat and referral business is our life’s blood. And the folks in the seats of the Playhouse represented literally hundreds of sold by the Hat Team over time.

Midtown Montgomery is full of small businesses. None of us has the financial resources to mount the kinds of advertising campaigns necessary to drive a continuous strong stream of new customers. Like Blanche DuBois in A Streetcar Named Desire, we are dependent upon the kindness of friends to help keep us afloat by coming back and by sending others our way.

So whether you have shoes to be repaired, a prescription to be filled, a hunger or thirst to be satisfied, or a yen for a night’s entertainment, think first about what small locally owned Midtown business might meet your need. The money you spend in Midtown pretty much stays in Midtown. And we are your neighbors, too.

To my fellow merchants I would say, be sure to tell your customers how much they mean to you. Ask how you can better serve them and earn the right to ask for referrals to others. It will make the difference between surviving and thriving.

And once more to our Champions of Midtown: thank you, friends, for championing Midtown and the Hat Team as we work tirelessly to uphold and improve property values by making our little area Montgomery’s best place to live. We appreciate you!

Sandra Nickel has been listing and selling residential real estate for over 30 years, most with an intense focus on Montgomery’s Midtown neighborhoods. Sandra serves on the Mid-Alabama Coalition for the Homeless, the Cloverdale Business Coalition, Historic Southview, the Volunteer and Information Center, Landmarks Foundation and her own neighborhood Garden District Preservation Association.

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